Because road safety begins at an early age and because young people are the main group concerned by road accidents(25% of road deaths in Europe are 15-24 year olds), the Safety for all program is aimed at children, teenagers and young drivers.
- Children
- Teenagers
- Young
drivers
Accidents prevention for teenagers, the drivers of tomorrow
Operation “Express Yourself!” is aimed at junior high school students and their teachers. Renault distributes a teaching kit with the objective of raising awareness of the dangers of the road, road risk factors, etc., in young people. Teenagers are invited to create a poster on the subject of road safety and behaving responsibly on the road using page layout software included in the kit.
The winning poster selected at the conclusion of a national final is then redesigned with the help of advertising professionals (the Publicis Group) and then released to the media by Renault.
