Operation “Express Yourself!” is aimed at junior high school students and their teachers. Renault distributes a teaching kit with the objective of raising awareness of the dangers of the road, road risk factors, etc., in young people. Teenagers are invited to create a poster on the subject of responsible driving behaviour using page layout software included in the kit.

The winning poster selected at the conclusion of a national final is then redesigned with the help of advertising professionals (the Publicis Group) and then released to the media by Renault.